From moving pixels to moving people
A designer and lifelong learner combining communications, motion, and UX to design meaningful experiences and contribute to work that serves the public good.
My First Hackathon
My First Hackathon
Love thinking on paper
Love thinking on paper
Part of the comms team
Part of the comms team
My first Tech-for-good project
My first Tech-for-good project
Meeting the people that inspire you
Meeting the people that inspire you
About me
Vanessa Loretta
I’m a multimedia designer and content strategist exploring how storytelling, research, and digital experiences can create meaningful impact.
By day, I work across communications, content strategy, and employer branding: telling stories of staff and students alike.
Outside of work, I chase curiosity through passion projects, community events, and lifelong learning, constantly refining my craft along the way.
My Design Journey
From motion design, to UX, and now content strategy, each chapter has added new tools and perspectives, shaping the multidisciplinary designer I am today and bringing me closer to building meaningful user experiences.
Digital Content Strategist
National University of Singapore
Jul 2025 – Present
Led UX and design for the Academic Talent Recruitment System, improving the end-to-end job application experience for prospective academics
Drove content strategy for the Humans of NUS employer branding initiative, bridging HR and Comms to align authentic storytelling for internal and external audiences.
Built and deployed a custom AI agent to sharpen content development, increasing production capacity while keeping human storytelling central.
Interaction design and micro-animations
Multimedia & Digital Designer
National University of Singapore
Jul 2023 – Present
Led UX enhancements for the NUS Careers Page, partnering with external developers over a 6-month period to deliver a refreshed, user-centric web experience.
Directed employer branding content strategy, growing social following from 0 to 1,600+.
Delivered microsites and visual campaigns for major university initiatives, including NUS120 and People's Fest.
Interaction design and micro-animations
UX Designer & Researcher
CuriousCore
Jun – Oct 2023
Motion Designer
The Secret Little Agency
Aug 2020 – Jun 2023
Produced motion campaigns for major brands including POSB, DBS, NHB, ACM, KFC and Mandai; KFC's ZHNG Zinger campaign generated 1M+ views.
Applied motion design expertise to build Lottie animations for interactive UI elements, optimising performance in digital products.
Directed case films for agency award submissions (POSB, Redmart, KFC, Starhub), collaborating cross-functionally under tight deadlines.
Interaction design and micro-animations
Digital Content Strategist
National University of Singapore
Jul 2025 – Present
Led UX and design for the Academic Talent Recruitment System, improving the end-to-end job application experience for prospective academics
Drove content strategy for the Humans of NUS employer branding initiative, bridging HR and Comms to align authentic storytelling for internal and external audiences.
Built and deployed a custom AI agent to sharpen content development, increasing production capacity while keeping human storytelling central.
null
null
Multimedia & Digital Designer
National University of Singapore
Jul 2023 – Present
Led UX enhancements for the NUS Careers Page, partnering with external developers over a 6-month period to deliver a refreshed, user-centric web experience.
Directed employer branding content strategy, growing social following from 0 to 1,600+.
Delivered microsites and visual campaigns for major university initiatives, including NUS120 and People\'s Fest.
null
null
UX Designer & Researcher
CuriousCore
Jun – Oct 2023
Motion Designer
The Secret Little Agency
Aug 2020 – Jun 2023
Produced motion campaigns for major brands including POSB, DBS, NHB, ACM, KFC and Mandai; KFC\'s ZHNG Zinger campaign generated 1M+ views.
Applied motion design expertise to build Lottie animations for interactive UI elements, optimising performance in digital products.
Directed case films for agency award submissions (POSB, Redmart, KFC, Starhub), collaborating cross-functionally under tight deadlines.
null
null
Digital Content Strategist
National University of Singapore
Jul 2025 – Present
Led UX and design for the Academic Talent Recruitment System, improving the end-to-end job application experience for prospective academics
Drove content strategy for the Humans of NUS employer branding initiative, bridging HR and Comms to align authentic storytelling for internal and external audiences.
Built and deployed a custom AI agent to sharpen content development, increasing production capacity while keeping human storytelling central.
null
null
Multimedia & Digital Designer
National University of Singapore
Jul 2023 – Present
Led UX enhancements for the NUS Careers Page, partnering with external developers over a 6-month period to deliver a refreshed, user-centric web experience.
Directed employer branding content strategy, growing social following from 0 to 1,600+.
Delivered microsites and visual campaigns for major university initiatives, including NUS120 and People\'s Fest.
null
null
UX Designer & Researcher
CuriousCore
Jun – Oct 2023
Motion Designer
The Secret Little Agency
Aug 2020 – Jun 2023
Produced motion campaigns for major brands including POSB, DBS, NHB, ACM, KFC and Mandai; KFC\'s ZHNG Zinger campaign generated 1M+ views.
Applied motion design expertise to build Lottie animations for interactive UI elements, optimising performance in digital products.
Directed case films for agency award submissions (POSB, Redmart, KFC, Starhub), collaborating cross-functionally under tight deadlines.
null
null
Beyond Work
My curiosity doesn’t stop at my day job. Outside of work, I actively seek opportunities to learn, build, and connect — whether through volunteering, passion projects, or engaging with the wider design and tech community.
01
Giving Back
I volunteer with Better.sg to contribute my skills towards initiatives that build for public good. It’s a space that reminds me that design and technology can go beyond business outcomes — creating solutions that make a meaningful difference for people and communities.
Highlights
Part of the Marketing and Communications Team
UX Researcher @ RUOK (project hiatus)
01
Giving Back
I volunteer with Better.sg to contribute my skills towards initiatives that build for public good. It’s a space that reminds me that design and technology can go beyond business outcomes — creating solutions that make a meaningful difference for people and communities.
Highlights
Part of the Marketing and Communications Team
UX Researcher @ RUOK (project hiatus)
01
Giving Back
I volunteer with Better.sg to contribute my skills towards initiatives that build for public good. It’s a space that reminds me that design and technology can go beyond business outcomes — creating solutions that make a meaningful difference for people and communities.
Highlights
Part of the Marketing and Communications Team
UX Researcher @ RUOK (project hiatus)
02
Building Things
I believe learning happens through making. By building and vibe-coding apps inspired by my own experiences, I explore ideas, test assumptions, and iterate towards solutions that may help others too.
Highlights
Firstword : Women Devs SG Her Code Her Cause Hackathon
Currently building — Doodle Dealer annd Spinlife
02
Building Things
I believe learning happens through making. By building and vibe-coding apps inspired by my own experiences, I explore ideas, test assumptions, and iterate towards solutions that may help others too.
Highlights
Firstword : Women Devs SG Her Code Her Cause Hackathon
Currently building — Auntie Gutony and Spinlife
02
Building Things
I believe learning happens through making. By building and vibe-coding apps inspired by my own experiences, I explore ideas, test assumptions, and iterate towards solutions that may help others too.
Highlights
Firstword : Women Devs SG Her Code Her Cause Hackathon
Currently building — Auntie Gutony and Spinlife
03
Learning Through Community
I stay connected to the industry through events, workshops, and communities across design, UX, and technology. By learning from different perspectives and disciplines, I continue to grow my practice and evolve alongside the industry.
Highlights
I regularly attend events from Singapore Product Design, Friends of Figma, Lottiefiles and Notion
03
Learning Through Community
I stay connected to the industry through events, workshops, and communities across design, UX, and technology. By learning from different perspectives and disciplines, I continue to grow my practice and evolve alongside the industry.
Highlights
I regularly attend events from Singapore Product Design, Friends of Figma, Lottiefiles and Notion
03
Learning Through Community
I stay connected to the industry through events, workshops, and communities across design, UX, and technology. By learning from different perspectives and disciplines, I continue to grow my practice and evolve alongside the industry.
Highlights
I regularly attend events from Singapore Product Design, Friends of Figma, Lottiefiles and Notion
04
Lifelong Learning
I believe growth extends far beyond formal education. Driven by curiosity, I’m constantly exploring new tools, disciplines, and ideas — adapting quickly and learning by doing. To me, lifelong learning isn’t a buzzword; it’s a lifelong quest.
Highlights
Currently learning about UX and AI on Interaction Design Foundation (IxDF) and Maven
04
Lifelong Learning
I believe growth extends far beyond formal education. Driven by curiosity, I’m constantly exploring new tools, disciplines, and ideas — adapting quickly and learning by doing. To me, lifelong learning isn’t a buzzword; it’s a lifelong quest.
Highlights
Currently learning about UX and AI on Interaction Design Foundation (IxDF) and Maven
Top 3 learner in the department
04
Lifelong Learning
I believe growth extends far beyond formal education. Driven by curiosity, I’m constantly exploring new tools, disciplines, and ideas — adapting quickly and learning by doing. To me, lifelong learning isn’t a buzzword; it’s a lifelong quest.
Highlights
Currently learning about UX and AI on Interaction Design Foundation (IxDF) and Maven
Top 3 learner in the department
How I work
The principles that guide me as a designer, and what I'll bring into every project.
Research & Innate Curiosity
I ask before I assume. I'd rather start with a real question than a confident guess. I bring a multidisciplinary lens to how I look at problems, and often borrow from other industries to solve them.
Research & Innate Curiosity
I ask before I assume. I'd rather start with a real question than a confident guess. I bring a multidisciplinary lens to how I look at problems, and often borrow from other industries to solve them.
Resourceful & Adaptive
I work with what's actually in the room. Most of my projects bring me into cross-functional teams where I'm often the only designer, and I've learned to navigate constraints, balance different needs and wants, and engage various stakeholders.
Resourceful & Adaptive
I work with what's actually in the room. Most of my projects bring me into cross-functional teams where I'm often the only designer, and I've learned to navigate constraints, balance different needs and wants, and engage various stakeholders.
Detail-oriented
I care about the smallest details, a button that doesn't look quite right, a pixel that's misaligned, an animation that doesn't seem to flow as smoothly. Years across motion design and UX trained that eye, and I bring it wherever I go.
Detail-oriented
I care about the smallest details, a button that doesn't look quite right, a pixel that's misaligned, an animation that doesn't seem to flow as smoothly. Years across motion design and UX trained that eye, and I bring it wherever I go.
Detail-oriented
I care about the smallest details, a button that doesn't look quite right, a pixel that's misaligned, an animation that doesn't seem to flow as smoothly. Years across motion design and UX trained that eye, and I bring it wherever I go.
Mutidisciplinary
Motion Design, Multimedia, Content Strategy, and now UX. I'm constantly adding tools to my toolbox, and each stop has shaped how I think and how I do my work today.
Mutidisciplinary
Motion Design, Multimedia, Content Strategy, and now UX. I'm constantly adding tools to my toolbox, and each stop has shaped how I think and how I do my work today.
Mutidisciplinary
Motion Design, Multimedia, Content Strategy, and now UX. I'm constantly adding tools to my toolbox, and each stop has shaped how I think and how I do my work today.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
From moving pixels to moving people
A designer and lifelong learner combining communications, motion, and UX to design meaningful experiences and contribute to work that serves the public good.
From moving pixels to moving people
A designer and lifelong learner combining communications, motion, and UX to design meaningful experiences and contribute to work that serves the public good.
My First Hackathon
My First Hackathon
Love thinking on paper
Love thinking on paper
Part of the comms team
Part of the comms team
My first Tech-for-good project
My first Tech-for-good project
Meeting the people that inspire you
Meeting the people that inspire you
About me
Vanessa Loretta
I’m a multimedia designer and content strategist exploring how storytelling, research, and digital experiences can create meaningful impact.
By day, I work across communications, content strategy, and employer branding: telling stories of staff and students alike.
Outside of work, I chase curiosity through passion projects, community events, and lifelong learning, constantly refining my craft along the way.
My Design Journey
From motion design, to UX, and now content strategy, each chapter has added new tools and perspectives, shaping the multidisciplinary designer I am today and bringing me closer to building meaningful user experiences.
Digital Content Strategist
National University of Singapore
Jul 2025 – Present
Led UX and design for the Academic Talent Recruitment System, improving the end-to-end job application experience for prospective academics
Drove content strategy for the Humans of NUS employer branding initiative, bridging HR and Comms to align authentic storytelling for internal and external audiences.
Built and deployed a custom AI agent to sharpen content development, increasing production capacity while keeping human storytelling central.
Interaction design and micro-animations
Multimedia & Digital Designer
National University of Singapore
Jul 2023 – Present
Led UX enhancements for the NUS Careers Page, partnering with external developers over a 6-month period to deliver a refreshed, user-centric web experience.
Directed employer branding content strategy, growing social following from 0 to 1,600+.
Delivered microsites and visual campaigns for major university initiatives, including NUS120 and People's Fest.
Interaction design and micro-animations
UX Designer & Researcher
CuriousCore
Jun – Oct 2023
Motion Designer
The Secret Little Agency
Aug 2020 – Jun 2023
Produced motion campaigns for major brands including POSB, DBS, NHB, ACM, KFC and Mandai; KFC's ZHNG Zinger campaign generated 1M+ views.
Applied motion design expertise to build Lottie animations for interactive UI elements, optimising performance in digital products.
Directed case films for agency award submissions (POSB, Redmart, KFC, Starhub), collaborating cross-functionally under tight deadlines.
Interaction design and micro-animations
Digital Content Strategist
National University of Singapore
Jul 2025 – Present
Led UX and design for the Academic Talent Recruitment System, improving the end-to-end job application experience for prospective academics
Drove content strategy for the Humans of NUS employer branding initiative, bridging HR and Comms to align authentic storytelling for internal and external audiences.
Built and deployed a custom AI agent to sharpen content development, increasing production capacity while keeping human storytelling central.
null
null
Multimedia & Digital Designer
National University of Singapore
Jul 2023 – Present
Led UX enhancements for the NUS Careers Page, partnering with external developers over a 6-month period to deliver a refreshed, user-centric web experience.
Directed employer branding content strategy, growing social following from 0 to 1,600+.
Delivered microsites and visual campaigns for major university initiatives, including NUS120 and People\'s Fest.
null
null
UX Designer & Researcher
CuriousCore
Jun – Oct 2023
Motion Designer
The Secret Little Agency
Aug 2020 – Jun 2023
Produced motion campaigns for major brands including POSB, DBS, NHB, ACM, KFC and Mandai; KFC\'s ZHNG Zinger campaign generated 1M+ views.
Applied motion design expertise to build Lottie animations for interactive UI elements, optimising performance in digital products.
Directed case films for agency award submissions (POSB, Redmart, KFC, Starhub), collaborating cross-functionally under tight deadlines.
null
null
Digital Content Strategist
National University of Singapore
Jul 2025 – Present
Led UX and design for the Academic Talent Recruitment System, improving the end-to-end job application experience for prospective academics
Drove content strategy for the Humans of NUS employer branding initiative, bridging HR and Comms to align authentic storytelling for internal and external audiences.
Built and deployed a custom AI agent to sharpen content development, increasing production capacity while keeping human storytelling central.
null
null
Multimedia & Digital Designer
National University of Singapore
Jul 2023 – Present
Led UX enhancements for the NUS Careers Page, partnering with external developers over a 6-month period to deliver a refreshed, user-centric web experience.
Directed employer branding content strategy, growing social following from 0 to 1,600+.
Delivered microsites and visual campaigns for major university initiatives, including NUS120 and People\'s Fest.
null
null
UX Designer & Researcher
CuriousCore
Jun – Oct 2023
Motion Designer
The Secret Little Agency
Aug 2020 – Jun 2023
Produced motion campaigns for major brands including POSB, DBS, NHB, ACM, KFC and Mandai; KFC\'s ZHNG Zinger campaign generated 1M+ views.
Applied motion design expertise to build Lottie animations for interactive UI elements, optimising performance in digital products.
Directed case films for agency award submissions (POSB, Redmart, KFC, Starhub), collaborating cross-functionally under tight deadlines.
null
null
Beyond Work
My curiosity doesn’t stop at my day job. Outside of work, I actively seek opportunities to learn, build, and connect — whether through volunteering, passion projects, or engaging with the wider design and tech community.
01
Giving Back
I volunteer with Better.sg to contribute my skills towards initiatives that build for public good. It’s a space that reminds me that design and technology can go beyond business outcomes — creating solutions that make a meaningful difference for people and communities.
Highlights
Part of the Marketing and Communications Team
UX Researcher @ RUOK (project hiatus)
01
Giving Back
I volunteer with Better.sg to contribute my skills towards initiatives that build for public good. It’s a space that reminds me that design and technology can go beyond business outcomes — creating solutions that make a meaningful difference for people and communities.
Highlights
Part of the Marketing and Communications Team
UX Researcher @ RUOK (project hiatus)
01
Giving Back
I volunteer with Better.sg to contribute my skills towards initiatives that build for public good. It’s a space that reminds me that design and technology can go beyond business outcomes — creating solutions that make a meaningful difference for people and communities.
Highlights
Part of the Marketing and Communications Team
UX Researcher @ RUOK (project hiatus)
02
Building Things
I believe learning happens through making. By building and vibe-coding apps inspired by my own experiences, I explore ideas, test assumptions, and iterate towards solutions that may help others too.
Highlights
Firstword : Women Devs SG Her Code Her Cause Hackathon
Currently building — Doodle Dealer annd Spinlife
02
Building Things
I believe learning happens through making. By building and vibe-coding apps inspired by my own experiences, I explore ideas, test assumptions, and iterate towards solutions that may help others too.
Highlights
Firstword : Women Devs SG Her Code Her Cause Hackathon
Currently building — Auntie Gutony and Spinlife
02
Building Things
I believe learning happens through making. By building and vibe-coding apps inspired by my own experiences, I explore ideas, test assumptions, and iterate towards solutions that may help others too.
Highlights
Firstword : Women Devs SG Her Code Her Cause Hackathon
Currently building — Auntie Gutony and Spinlife
03
Learning Through Community
I stay connected to the industry through events, workshops, and communities across design, UX, and technology. By learning from different perspectives and disciplines, I continue to grow my practice and evolve alongside the industry.
Highlights
I regularly attend events from Singapore Product Design, Friends of Figma, Lottiefiles and Notion
03
Learning Through Community
I stay connected to the industry through events, workshops, and communities across design, UX, and technology. By learning from different perspectives and disciplines, I continue to grow my practice and evolve alongside the industry.
Highlights
I regularly attend events from Singapore Product Design, Friends of Figma, Lottiefiles and Notion
03
Learning Through Community
I stay connected to the industry through events, workshops, and communities across design, UX, and technology. By learning from different perspectives and disciplines, I continue to grow my practice and evolve alongside the industry.
Highlights
I regularly attend events from Singapore Product Design, Friends of Figma, Lottiefiles and Notion
04
Lifelong Learning
I believe growth extends far beyond formal education. Driven by curiosity, I’m constantly exploring new tools, disciplines, and ideas — adapting quickly and learning by doing. To me, lifelong learning isn’t a buzzword; it’s a lifelong quest.
Highlights
Currently learning about UX and AI on Interaction Design Foundation (IxDF) and Maven
04
Lifelong Learning
I believe growth extends far beyond formal education. Driven by curiosity, I’m constantly exploring new tools, disciplines, and ideas — adapting quickly and learning by doing. To me, lifelong learning isn’t a buzzword; it’s a lifelong quest.
Highlights
Currently learning about UX and AI on Interaction Design Foundation (IxDF) and Maven
Top 3 learner in the department
04
Lifelong Learning
I believe growth extends far beyond formal education. Driven by curiosity, I’m constantly exploring new tools, disciplines, and ideas — adapting quickly and learning by doing. To me, lifelong learning isn’t a buzzword; it’s a lifelong quest.
Highlights
Currently learning about UX and AI on Interaction Design Foundation (IxDF) and Maven
Top 3 learner in the department
How I work
The principles that guide me as a designer, and what I'll bring into every project.
Research & Innate Curiosity
I ask before I assume. I'd rather start with a real question than a confident guess. I bring a multidisciplinary lens to how I look at problems, and often borrow from other industries to solve them.
Research & Innate Curiosity
I ask before I assume. I'd rather start with a real question than a confident guess. I bring a multidisciplinary lens to how I look at problems, and often borrow from other industries to solve them.
Resourceful & Adaptive
I work with what's actually in the room. Most of my projects bring me into cross-functional teams where I'm often the only designer, and I've learned to navigate constraints, balance different needs and wants, and engage various stakeholders.
Resourceful & Adaptive
I work with what's actually in the room. Most of my projects bring me into cross-functional teams where I'm often the only designer, and I've learned to navigate constraints, balance different needs and wants, and engage various stakeholders.
Detail-oriented
I care about the smallest details, a button that doesn't look quite right, a pixel that's misaligned, an animation that doesn't seem to flow as smoothly. Years across motion design and UX trained that eye, and I bring it wherever I go.
Detail-oriented
I care about the smallest details, a button that doesn't look quite right, a pixel that's misaligned, an animation that doesn't seem to flow as smoothly. Years across motion design and UX trained that eye, and I bring it wherever I go.
Detail-oriented
I care about the smallest details, a button that doesn't look quite right, a pixel that's misaligned, an animation that doesn't seem to flow as smoothly. Years across motion design and UX trained that eye, and I bring it wherever I go.
Mutidisciplinary
Motion Design, Multimedia, Content Strategy, and now UX. I'm constantly adding tools to my toolbox, and each stop has shaped how I think and how I do my work today.
Mutidisciplinary
Motion Design, Multimedia, Content Strategy, and now UX. I'm constantly adding tools to my toolbox, and each stop has shaped how I think and how I do my work today.
Mutidisciplinary
Motion Design, Multimedia, Content Strategy, and now UX. I'm constantly adding tools to my toolbox, and each stop has shaped how I think and how I do my work today.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
From moving pixels to moving people
A designer and lifelong learner combining communications, motion, and UX to design meaningful experiences and contribute to work that serves the public good.
From moving pixels to moving people
A designer and lifelong learner combining communications, motion, and UX to design meaningful experiences and contribute to work that serves the public good.
My First Hackathon
My First Hackathon
Love thinking on paper
Love thinking on paper
Part of the comms team
Part of the comms team
My first Tech-for-good project
My first Tech-for-good project
Meeting the people that inspire you
Meeting the people that inspire you
About me
Vanessa Loretta
I’m a multimedia designer and content strategist exploring how storytelling, research, and digital experiences can create meaningful impact.
By day, I work across communications, content strategy, and employer branding: telling stories of staff and students alike.
Outside of work, I chase curiosity through passion projects, community events, and lifelong learning, constantly refining my craft along the way.
My Design Journey
From motion design, to UX, and now content strategy, each chapter has added new tools and perspectives, shaping the multidisciplinary designer I am today and bringing me closer to building meaningful user experiences.
Digital Content Strategist
National University of Singapore
Jul 2025 – Present
Led UX and design for the Academic Talent Recruitment System, improving the end-to-end job application experience for prospective academics
Drove content strategy for the Humans of NUS employer branding initiative, bridging HR and Comms to align authentic storytelling for internal and external audiences.
Built and deployed a custom AI agent to sharpen content development, increasing production capacity while keeping human storytelling central.
Interaction design and micro-animations
Multimedia & Digital Designer
National University of Singapore
Jul 2023 – Present
Led UX enhancements for the NUS Careers Page, partnering with external developers over a 6-month period to deliver a refreshed, user-centric web experience.
Directed employer branding content strategy, growing social following from 0 to 1,600+.
Delivered microsites and visual campaigns for major university initiatives, including NUS120 and People's Fest.
Interaction design and micro-animations
UX Designer & Researcher
CuriousCore
Jun – Oct 2023
Motion Designer
The Secret Little Agency
Aug 2020 – Jun 2023
Produced motion campaigns for major brands including POSB, DBS, NHB, ACM, KFC and Mandai; KFC's ZHNG Zinger campaign generated 1M+ views.
Applied motion design expertise to build Lottie animations for interactive UI elements, optimising performance in digital products.
Directed case films for agency award submissions (POSB, Redmart, KFC, Starhub), collaborating cross-functionally under tight deadlines.
Interaction design and micro-animations
Digital Content Strategist
National University of Singapore
Jul 2025 – Present
Led UX and design for the Academic Talent Recruitment System, improving the end-to-end job application experience for prospective academics
Drove content strategy for the Humans of NUS employer branding initiative, bridging HR and Comms to align authentic storytelling for internal and external audiences.
Built and deployed a custom AI agent to sharpen content development, increasing production capacity while keeping human storytelling central.
null
null
Multimedia & Digital Designer
National University of Singapore
Jul 2023 – Present
Led UX enhancements for the NUS Careers Page, partnering with external developers over a 6-month period to deliver a refreshed, user-centric web experience.
Directed employer branding content strategy, growing social following from 0 to 1,600+.
Delivered microsites and visual campaigns for major university initiatives, including NUS120 and People\'s Fest.
null
null
UX Designer & Researcher
CuriousCore
Jun – Oct 2023
Motion Designer
The Secret Little Agency
Aug 2020 – Jun 2023
Produced motion campaigns for major brands including POSB, DBS, NHB, ACM, KFC and Mandai; KFC\'s ZHNG Zinger campaign generated 1M+ views.
Applied motion design expertise to build Lottie animations for interactive UI elements, optimising performance in digital products.
Directed case films for agency award submissions (POSB, Redmart, KFC, Starhub), collaborating cross-functionally under tight deadlines.
null
null
Digital Content Strategist
National University of Singapore
Jul 2025 – Present
Led UX and design for the Academic Talent Recruitment System, improving the end-to-end job application experience for prospective academics
Drove content strategy for the Humans of NUS employer branding initiative, bridging HR and Comms to align authentic storytelling for internal and external audiences.
Built and deployed a custom AI agent to sharpen content development, increasing production capacity while keeping human storytelling central.
null
null
Multimedia & Digital Designer
National University of Singapore
Jul 2023 – Present
Led UX enhancements for the NUS Careers Page, partnering with external developers over a 6-month period to deliver a refreshed, user-centric web experience.
Directed employer branding content strategy, growing social following from 0 to 1,600+.
Delivered microsites and visual campaigns for major university initiatives, including NUS120 and People\'s Fest.
null
null
UX Designer & Researcher
CuriousCore
Jun – Oct 2023
Motion Designer
The Secret Little Agency
Aug 2020 – Jun 2023
Produced motion campaigns for major brands including POSB, DBS, NHB, ACM, KFC and Mandai; KFC\'s ZHNG Zinger campaign generated 1M+ views.
Applied motion design expertise to build Lottie animations for interactive UI elements, optimising performance in digital products.
Directed case films for agency award submissions (POSB, Redmart, KFC, Starhub), collaborating cross-functionally under tight deadlines.
null
null
Beyond Work
My curiosity doesn’t stop at my day job. Outside of work, I actively seek opportunities to learn, build, and connect — whether through volunteering, passion projects, or engaging with the wider design and tech community.
01
Giving Back
I volunteer with Better.sg to contribute my skills towards initiatives that build for public good. It’s a space that reminds me that design and technology can go beyond business outcomes — creating solutions that make a meaningful difference for people and communities.
Highlights
Part of the Marketing and Communications Team
UX Researcher @ RUOK (project hiatus)
01
Giving Back
I volunteer with Better.sg to contribute my skills towards initiatives that build for public good. It’s a space that reminds me that design and technology can go beyond business outcomes — creating solutions that make a meaningful difference for people and communities.
Highlights
Part of the Marketing and Communications Team
UX Researcher @ RUOK (project hiatus)
01
Giving Back
I volunteer with Better.sg to contribute my skills towards initiatives that build for public good. It’s a space that reminds me that design and technology can go beyond business outcomes — creating solutions that make a meaningful difference for people and communities.
Highlights
Part of the Marketing and Communications Team
UX Researcher @ RUOK (project hiatus)
02
Building Things
I believe learning happens through making. By building and vibe-coding apps inspired by my own experiences, I explore ideas, test assumptions, and iterate towards solutions that may help others too.
Highlights
Firstword : Women Devs SG Her Code Her Cause Hackathon
Currently building — Doodle Dealer annd Spinlife
02
Building Things
I believe learning happens through making. By building and vibe-coding apps inspired by my own experiences, I explore ideas, test assumptions, and iterate towards solutions that may help others too.
Highlights
Firstword : Women Devs SG Her Code Her Cause Hackathon
Currently building — Auntie Gutony and Spinlife
02
Building Things
I believe learning happens through making. By building and vibe-coding apps inspired by my own experiences, I explore ideas, test assumptions, and iterate towards solutions that may help others too.
Highlights
Firstword : Women Devs SG Her Code Her Cause Hackathon
Currently building — Auntie Gutony and Spinlife
03
Learning Through Community
I stay connected to the industry through events, workshops, and communities across design, UX, and technology. By learning from different perspectives and disciplines, I continue to grow my practice and evolve alongside the industry.
Highlights
I regularly attend events from Singapore Product Design, Friends of Figma, Lottiefiles and Notion
03
Learning Through Community
I stay connected to the industry through events, workshops, and communities across design, UX, and technology. By learning from different perspectives and disciplines, I continue to grow my practice and evolve alongside the industry.
Highlights
I regularly attend events from Singapore Product Design, Friends of Figma, Lottiefiles and Notion
03
Learning Through Community
I stay connected to the industry through events, workshops, and communities across design, UX, and technology. By learning from different perspectives and disciplines, I continue to grow my practice and evolve alongside the industry.
Highlights
I regularly attend events from Singapore Product Design, Friends of Figma, Lottiefiles and Notion
04
Lifelong Learning
I believe growth extends far beyond formal education. Driven by curiosity, I’m constantly exploring new tools, disciplines, and ideas — adapting quickly and learning by doing. To me, lifelong learning isn’t a buzzword; it’s a lifelong quest.
Highlights
Currently learning about UX and AI on Interaction Design Foundation (IxDF) and Maven
04
Lifelong Learning
I believe growth extends far beyond formal education. Driven by curiosity, I’m constantly exploring new tools, disciplines, and ideas — adapting quickly and learning by doing. To me, lifelong learning isn’t a buzzword; it’s a lifelong quest.
Highlights
Currently learning about UX and AI on Interaction Design Foundation (IxDF) and Maven
Top 3 learner in the department
04
Lifelong Learning
I believe growth extends far beyond formal education. Driven by curiosity, I’m constantly exploring new tools, disciplines, and ideas — adapting quickly and learning by doing. To me, lifelong learning isn’t a buzzword; it’s a lifelong quest.
Highlights
Currently learning about UX and AI on Interaction Design Foundation (IxDF) and Maven
Top 3 learner in the department
How I work
The principles that guide me as a designer, and what I'll bring into every project.
Research & Innate Curiosity
I ask before I assume. I'd rather start with a real question than a confident guess. I bring a multidisciplinary lens to how I look at problems, and often borrow from other industries to solve them.
Research & Innate Curiosity
I ask before I assume. I'd rather start with a real question than a confident guess. I bring a multidisciplinary lens to how I look at problems, and often borrow from other industries to solve them.
Resourceful & Adaptive
I work with what's actually in the room. Most of my projects bring me into cross-functional teams where I'm often the only designer, and I've learned to navigate constraints, balance different needs and wants, and engage various stakeholders.
Resourceful & Adaptive
I work with what's actually in the room. Most of my projects bring me into cross-functional teams where I'm often the only designer, and I've learned to navigate constraints, balance different needs and wants, and engage various stakeholders.
Detail-oriented
I care about the smallest details, a button that doesn't look quite right, a pixel that's misaligned, an animation that doesn't seem to flow as smoothly. Years across motion design and UX trained that eye, and I bring it wherever I go.
Detail-oriented
I care about the smallest details, a button that doesn't look quite right, a pixel that's misaligned, an animation that doesn't seem to flow as smoothly. Years across motion design and UX trained that eye, and I bring it wherever I go.
Detail-oriented
I care about the smallest details, a button that doesn't look quite right, a pixel that's misaligned, an animation that doesn't seem to flow as smoothly. Years across motion design and UX trained that eye, and I bring it wherever I go.
Mutidisciplinary
Motion Design, Multimedia, Content Strategy, and now UX. I'm constantly adding tools to my toolbox, and each stop has shaped how I think and how I do my work today.
Mutidisciplinary
Motion Design, Multimedia, Content Strategy, and now UX. I'm constantly adding tools to my toolbox, and each stop has shaped how I think and how I do my work today.
Mutidisciplinary
Motion Design, Multimedia, Content Strategy, and now UX. I'm constantly adding tools to my toolbox, and each stop has shaped how I think and how I do my work today.
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
From moving pixels to moving people
A designer and lifelong learner combining communications, motion, and UX to design meaningful experiences and contribute to work that serves the public good.